"And All the Earth a Grave" by C. C. MacApp is a humorous science fiction journey that mocks how businesses can use advertising to sell commodities to consumers. This bizarre story is set in the early 1960s, using a blend of dark comedy and absurdity to look at death, what society thinks is normal, and money-driven culture. It follows how a simple mistake at a coffin company kicks off a huge ad campaign that makes coffins the must-have gift for the holidays. As coffins turn into status symbols, society starts to see death as the new "it" thing, causing big changes like the fall of older industries and the rise of weird death-related customs. Because of these radical changes, the story ends with a few people living in a ruined world full of unused coffins, highlighting just how ridiculous and sad these changes are.

And All the Earth a Grave
By C. C. MacApp
When coffins become the ultimate holiday gift thanks to a marketing error gone wild, society spirals into an obsession with mortality, leading to a darkly comic and unsettling apocalypse.
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2007-10-22
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About the AuthorC. C. MacApp, pseudonym of Carroll Mather Capps was an American science fiction author. He was also a long-time benefactor of San Francisco chess. MacApp was a former president of the San Francisco Bay Area Chess League, and won the Northern California and San Francisco chess championship several times. He also wrote as Carroll J. Clem.
C. C. MacApp, pseudonym of Carroll Mather Capps was an American science fiction author. He was also a long-time benefactor of San Francisco chess. MacApp was a former president of the San Francisco Bay Area Chess League, and won the Northern California and San Francisco chess championship several times. He also wrote as Carroll J. Clem.
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