"Advertising by Motion Pictures" by Ernest A. Dench is an early 20th-century instruction manual for business owners looking to harness the power of film as an advertising tool. The author, a journalist deeply familiar with the industry, recognizes the untapped potential of motion pictures and seeks to educate advertisers on how to effectively use this medium. The book stresses the importance of visual narratives, avoiding distractions in film advertisements, and engaging consumers with high-quality content. It highlights the connection between understanding audience engagement and the skillful use of motion pictures to promote a product's appeal through visual storytelling rather than relying on extensive dialogue.
Advertising by motion pictures
By Ernest A. Dench
Discover how to capture the public's attention and boost sales by crafting silent, moving pictures instead of verbose ads.
Genres
Released
2023-03-02
Formats
epub
epub3 (images)
epub (images)
mobi (images)
txt
Free Download
Summary
About the AuthorInformation on this author is scarce, but their work continues to inspire readers.
Information on this author is scarce, but their work continues to inspire readers.
Total Reviews
10.0k
Total reviews from Goodreads may change
More Like This
Explore books similar to the one you're viewing
With the movie makers
By Myron M. (Myron Morris) Stearns
The photodrama : $b The philosophy of its principles, the nature of its plot, its dramatic construction and technique, illumined by copious examples, together with a complete photoplay and a glossary, making the work a practical treatise
By Henry Albert Phillips
Poster advertising : $b Being a talk on the subject of posting as an advertising medium, with helpful hints and sensible suggestions to poster advertisers, and with thirty-two pages of full color reproductions of posters used by national advertisers
By George Henry Edward Hawkins
Practical Cinematography and Its Applications
By Frederick Arthur Ambrose Talbot
Pictorial Beauty on the Screen
By Victor Oscar Freeburg
Writing the Photoplay
By J. Berg (Joseph Berg) Esenwein
More by This Author
Discover other books written by the same author
Related by Category
Discover books in the same genre or category
A General Plan for a Mail Communication by Steam, Between Great Britain and the Eastern and Western Parts of the World
By James MacQueen
Cyclopedia of Commerce, Accountancy, Business Administration, v. 03 (of 10)
By American School of Correspondence
Address by Honorable William C. Redfield, Secretary of Commerce at Conference of Regional Chairmen of the Highways Transport Committee Council of National Defense
By United States. Council of National Defense. Highways Transport Committee
Government by the Brewers?
By Adolph Keitel
The Law of Hotel Life; or, the Wrongs and Rights of Host and Guest
By R. Vashon (Robert Vashon) Rogers
Sam Lambert and the New Way Store: A Book for Clothiers and Their Clerks
By Unknown