Poster advertising : $b Being a talk on the subject of posting as an advertising medium, with helpful hints and sensible suggestions to poster advertisers, and with thirty-two pages of full color reproductions of posters used by national advertisers

"Poster Advertising" by George Henry Edward Hawkins is a manual that explores the world of advertising with posters during the early 1900s. This text serves as a resource for advertisers who want to use posters to reach their audience, particularly on a local level, and emphasizes the medium's strengths compared to others. The book is filled with wisdom from the author’s professional history, demonstrating effective poster design techniques that were used by well-known brands. It begins by laying out the foundations of poster advertising, making the case for its value and strategic advantages, and provides advice on how big they should be, the importance of good design, and the most practical ways to ensure posters grab attention and deliver results, establishing a groundwork for advertisers looking to boost their brand through this powerful medium.