Elements of show card writing A course of instruction on how to make business-building show cards.

"Elements of Show Card Writing" by John H. De Wild is a manual from the early 1900s created to teach people how to make eye-catching signs for stores. The book serves as a step-by-step course on lettering and design, teaching the fundamentals of how to create advertising through visual displays and is arranged into lessons that progress from basic strokes to complex designs, emphasizing the importance of mastering the basic strokes before moving on to different styles. It covers lessons on lettering and layout, providing readers with the skills to craft cards that capture customers' attention, and also includes guidance on selecting the proper tools and materials. With this book, readers learn the secrets to making show cards that not only look good but also drive business through balance, proportion, and visual impact necessary for effective advertising messages.