The clock that had no hands, and nineteen other essays about advertising

** "The Clock that Had No Hands, and Nineteen Other Essays About Advertising" by Herbert Kaufman is a collection of writings from the early 1900s that examines the significance of advertising in the business world. These essays spotlight advertising as a crucial link between businesses and the public, crucial for navigating complicated markets. Kaufman uses stories and comparisons to show how good advertising works, stressing that a business needs advertising to flourish, just like a clock needs hands to tell time. The essays stress the importance of sticking with advertising efforts, making messages clear and easy to understand, and staying flexible to keep up with changes. By using examples from history, like Alexander the Great and the Spartans, Kaufman gives guidance on overcoming advertising problems and flourishing in the business environment. **