How to conduct a small mail order business

"How to Conduct a Small Mail Order Business" by W. E. Skinner is a helpful book from the late 1800s that explains how to start a mail order business when the postal service was becoming popular. It talks about the best ways to sell things through the mail and gives tips on how to do it right. The book suggests choosing interesting products and using good advertising to get people to buy them. Skinner tells people to be honest and build strong relationships with customers so they will keep coming back. It's full of useful advice on choosing products, advertising well, and running the business smoothly during this time of growing mail order sales.