The consumer viewpoint : $b covering vital phases of manufacturing and selling household devices

"The Consumer Viewpoint: covering vital phases of manufacturing and selling household devices" by Mildred Maddocks Bentley, is a book that shines a light on how household appliance companies can better connect with the women who use their products. Set in a time when home technology was really taking off, this book looks closely at what women want and need in appliances. The author uses research and feedback to show that things like how well an appliance works, how safe it is, and how long it lasts are more important to women than just how an appliance looks. She shares ideas for making appliances like washing machines and vacuums that are strong, work well, and are easy to use every day. In the end, the book aims to help companies understand what matters most to their customers, so they can design better products for the home.