Breeder Reaction

"Breeder Reaction" by Winston K. Marks is a science fiction story that plunges into the chaotic world of advertising where a new cosmetic, Atummyc Afterbath Dusting Powder, takes the market by storm due to its incredible beauty benefits. The heart of the tale lies with Sanford Sanders, a product engineer, who watches as the product's key ingredient, Atummion, causes unexpected and drastic changes in its users, delivering the advertised "radiant atomic look" with a punch. The story unfolds as a satirical exploration of the cosmetics industry, marked by unforeseen consequences, when the wildly popular Atummyc products trigger an unprecedented wave of pregnancies among its female clientele, including the previously infertile Dolores. The narrative takes the reader on a journey that explores the ethical quagmire born from commercial success, forcing Sanders to face the responsibility of their creation amid a fertility crisis sparked by their top-selling beauty product.