Certain Success

"Certain Success" by Norval A. Hawkins is a guide from the early 1900s that teaches people how to achieve success through salesmanship. The book's big idea is that anyone can be successful by learning how to sell themselves and their skills. It argues that success isn't just for lucky people, but those who can show off their abilities well. The book begins by explaining that success and failure depend on how we act and what we do. Hawkins says it's important to improve yourself while also learning how to sell your own capabilities. He says many people who should be successful fail because they don't know how to present their skills to others, setting the stage for a lesson on how sales principles can help you achieve success.