The crowd : $b A study of the popular mind

"The Crowd: A Study of the Popular Mind" by Gustave Le Bon is a book that examines how people act differently when they're in big groups compared to when they're alone. It argues that when individuals come together to form a crowd, they lose their sense of self and start acting on impulses and emotions. Le Bon explains that in crowds, feelings and ideas can spread like wildfire, making people easily influenced and sometimes leading them to make choices they wouldn't normally make, either for good or bad. The book highlights the importance of understanding how crowds work so we can better understand society.