Selling Latin America: A Problem in International Salesmanship. What to Sell and How to Sell It

"Selling Latin America: A Problem in International Salesmanship" by William E. Aughinbaugh is a guidebook from the early 1900s that shines a light on trade opportunities for American businesses in Latin America following World War I. It looks at how the war shifted global trade, leaving openings for the United States to step in and build business relationships south of the border. The book sets the scene by explaining the history and past trade deals in the region, showing how the war created a chance for America to make its mark. It points out Latin America’s valuable resources, farming possibilities, and growing consumer markets. Aughinbaugh suggests that by understanding these countries and using smart sales approaches, American companies could create strong, helpful trade partnerships