Selling Home Furnishings: A Training Program

"Selling Home Furnishings: A Training Program" by Roscoe R. Rau, is an early 1940s vocational guide that trains people in the retail sale of home furnishings, and stresses salesmanship skills and knowledge for success in the industry. It aims to blend sales skills with understanding customer needs and preferences in home decor; the authors set the stage for home furnishing sales as a good career choice. They acknowledge adapting to consumer trends and that sales depend on skills in customer engagement, style presentation, and inventory management, in addition to product knowledge. The writers cover raising sales efficiency, building customer relationships, and routinely improving sales techniques to enhance performance.