Gasoline and Oil Stoves, "New Process" and "Standard." 1901

"Gasoline and Oil Stoves, 'New Process' and 'Standard,'" by Standard Lighting Company, is a commercial catalog designed to persuade turn of the century merchants to stock their "New Process" vapor and oil stoves. The writing details the unique features of each stove model, highlighting attributes such as safety mechanisms, user-friendly designs, and their ability to produce a smokeless flame. The catalog acts as marketing material, blending technical information with persuasive sales tactics to communicate the quality and modern innovations of The Standard Lighting Company.