The Romance of a Great Store

"The Romance of a Great Store" by Edward Hungerford is a story from the early 1900's that explains how Macy's department store started and grew. It tells about Rowland H. Macy, who founded the store, and the Straus brothers, who helped it become successful. The book looks how New York City was changing at the time and how department stores changed the way people shopped. Early on the ethical business standards are detailed as well as the ways in which it changed to favor the customer. It also talks about Macy's ancestors and his first business attempts, like his failed store in Boston. After some struggles and success in Haverhill, Macy moved to New York City in 1858 and opened his famous store which helped change the way America did retail business.