Betty Crocker
Betty Crocker is a brand and fictional character used in advertising campaigns for food and recipes. The character was created by the Washburn-Crosby Company in 1921 to give a personalized response to consumer product questions. In 1954, General Mills introduced the red spoon logo with her signature, placing it on Gold Medal flour, Bisquick, and cake-mix packages. A portrait of Betty Crocker appears on printed advertisements, product packaging, and cookbooks.
133 Quicker Ways to Homemade, with Bisquick
Discover how a simple baking mix can transform your kitchen into a hub of quick and delicious homemade meals, perfect for busy families craving comfort food without the fuss.
By Betty Crocker
Betty Crocker picture cooky book
Unlock a world of cookie perfection with tested techniques for delightful homemade treats that promises to bring smiles with every batch.
By Betty Crocker
Betty Crocker's Frosting Secrets Fancy Cake Decorating; New Cake-trimming Short Cuts; Fabulous Party Cake Ideas; Fun With Frostings
Become the cake artist you always wanted to be, creating masterpieces with frosting, piping, and a dash of imagination.
By Betty Crocker
Betty Crocker's Bisquick Cook Book: 157 Recipes and Ideas
Discover effortless cooking using a single baking mix to create mouthwatering meals for any time of day.
By Betty Crocker