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Portrait of Bernard London

Bernard London

Bernard London was an American real estate broker known for his 1932 paper Ending the Depression Through Planned Obsolescence. Scholars credit him with coining the term "planned obsolescence".

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Ending the depression through planned obsolescence by Bernard London

Ending the depression through planned obsolescence

An innovative plan is put forth where products are made to expire, forcing people to buy more and reigniting the economy during the Great Depression.

By Bernard London

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